Monday, 5 June 2017

Plugin Alliance announces promotion partnership with ROLI

“ROLI is a true innovator in our industry, so we were really excited to partner them up with arguably our most innovative Alliance member, Unfiltered Audio.” - Plugin Alliance CEO Matt Ward, 2017

Plugin Alliance, a new ‘Über-standard’ supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof, is proud to announce a promotion partnership with London-headquartered digital age music-making device creator ROLI — resting on Plugin Alliance partner Unfiltered Audio being the first plugin developer to fully embrace ROLI’s revolutionary Lightpad Block control surface with its recently released Instant Delay echo effects plugin powerhouse.


In a six-month promotion running from May 25 to November 25, Instant Delay (MSRP $49.00 USD) is free for ROLI BLOCKS product purchasers who will, upon registration, be issued with a voucher code for redemption at www.plugin-alliance.com. Plugin Alliance will also provide an upgrade path to all Instant Delay license holders to the latest (v1.1) update of Sandman Pro (MSRP $99.00 USD) — Plugin Alliance partner Unfiltered Audio’s undisputed ultimate delay, doubling as a transmogrifying time machine making serious sonic travelling more musically adventurous than ever, thanks to major performance improvements and some serious upgrades to an already killer feature set — for $29.00 USD during this creative promotion partnership.

As a driving force behind the partnership, Plugin Alliance CEO Matt Ward sees the cutting-edge companies concerned as a match made in heaven, revealing, “ROLI is a true innovator in our industry, so we were really excited to be able to partner them up with arguably our most innovative Alliance member, Unfiltered Audio. Neither company is satisfied with redoing what’s already been done; rather, they strive for new ways to create music and sounds. We can’t wait to see what the world’s creative community will come up with by combining BLOCKS and Instant Delay.”

Sentiments that are surely shared by ROLI Senior Director of Developer Products and Partnerships Jean-Baptiste Thiebaut: “We are delighted to partner with Plugin Alliance and Unfiltered Audio on the release of the new Instant Delay and updated Sandman Pro. Their integration with BLOCKS shows both the cutting-edge quality of their plugin designs as well as the exciting potential of BLOCKS as an open platform for app development.” 

Watch the promotional trailer for Unfiltered Audio’s BLOCKS integration
For his company’s not inconsiderable part in the proceedings, Unfiltered Audio’s Dr. Michael Hetrick clearly concurs: “When ROLI announced the Lightpad Block, we were blown away. The combination of portability and flexibility excited us so much that we reached out to ROLI with our design ideas. We think our performance-based modulation system demonstrates a future of plugins as real-time instruments — not just point-and-click studio tools. We cannot wait to hear what our users make with this creative combo!”

Instant Delay is free for ROLI BLOCKS users during the first six months after its May 25 release, during which time Plugin Alliance will also provide an upgrade path for all Instant Delay license holders to Sandman Pro for $29.00 USD.
 
About Plugin Alliance (www.plugin-alliance.com)
Based in Wilmington, DE, USA, with offices in Santa Cruz, CA, USA, Plugin Alliance is more than just a website; it is a new ‘Über-standard’, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof. It empowers world-renowned analogue hardware companies with a digital strategy and provides software developers with services that allow them to develop products with increasing quality and quantity. It does this by providing world-class marketing and distribution, as well as platform features like a state-of-the-art authorization system. The Alliance is more than just a group of partner companies; it is a rapidly growing community of artists, engineers, producers, and industry luminaries who have joined to share what they have learned.

About ROLI (www.roli.com)
ROLI’s revolutionary music-making devices are the future of music creation. BLOCKS is a modular system that lets anyone learn and play on powerful devices that connect together. The award-winning Seaboard instruments are an evolution of the piano keyboard that helps musicians — including renowned artists like Stevie Wonder and Meghan Trainor — be more expressive. Professionals and people who have never played an instrument before are touching new ways through ROLI’s ecosystem of Connected Music products.

About Unfiltered Audio (www.unfilteredaudio.com)
Unfiltered Audio is a music software company hailing from Southern California. It was founded upon one simple idea: music software should be created by musicians. Company co-founders (and musicians) Joshua Dickinson, Dr. Michael Hetrick, and Dr. Ryan Michael McGee trained under some of the greatest minds in DSP and music technology while receiving guidance in developing their own cutting-edge algorithms. After releasing their first two plugins, Sandman and G8, they have received awards from many sources, including the Audio Engineering Society and Computer Music Magazine.

 © 2017 Plugin Alliance LLC
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