Monday, 19 June 2017

Audified gives generous 60% discount deal during one-week pricing promo on inValve Effects native plug-ins

Host application and audio effects developer Audified is proud to announce an attractive 60% discount deal during a one-week pricing promo on inValve Effects — its second-generation suite of three (already-affordable) native plug-ins pushing the boundaries of simulating proven valve processing hardware with accurate modelling of analogue circuitry and valve characteristics.

Now in its second-generation incarnation, inValve Effects has history, dating back to Audified’s decade-old origins as DSound, developing its VL2 Multichannel Valve Interface plug-in exclusively for TC Electronic’s proprietary Power|Core platform as a direct result of the phenomenal growth of affordable hard disk-based recording systems. As an accurate software simulation of UK audio product manufacturer TL Audio’s venerable VL-1 valve interface, an eight-channel rack-mountable ‘rose-tinted’ affair designed for use with — and to bring sought-after analogue warmth to — the commonplace eight-track digital recorders of the time, it proved popular by balancing pristine digital audio quality with the richness of valves neatly wrapped in the plain-sailing functionality of a plug-in. Put simply, the VL2 Multichannel Valve Interface was conceived as a means of easily adding the clarity and warmth of valve circuitry during mixing or mastering within any Power|Core-accelerated VST or RTAS plug-in environment at up to 24-bit/96kHz resolution. What was not to like?

 inValve Preamp can be seen and heard in this informative introductory video

Later the popular product line was extended, renamed to inValve, while DSound itself became Audiffex — later, Audified. As it still utilised Power|Core-provided DSP acceleration, accurate modelling of analogue circuitry and valve characteristics couldn’t be better (or simpler) than when using inValve — providing Power|Core remained an actively viable platform, of course. Cue TC Electronic’s disappointing decision to discontinue developing it — including hardware units as well as software — as part of a larger strategic review back in 2011. In an instant inValve was to be no more… or was it?

 inValve Compressor can be seen and heard in this informative introductory video

Interestingly, with many musicians and engineers still interested in accessing those warmer inValve sounds, Audiffex released the inValve Effects software suite in 2012, comprising three native plug-ins emulating hybrid valve devices and available in AU and VST versions with 64-bit support. inValve Preamp was almost the same as the original VL2 Multichannel Valve Interface plug-in while inValve Effects also added the self-explanatory inValve Compressor and inValve Equaliser to the welcome mix. Moreover, the complete bundle was affordably priced at $49.00 USD — unmissable really, bearing in mind that the original inValve bundle was priced at $250.00 USD (and the original VL2 Multichannel Valve Interface plug-in weighed in alone at $119.00 USD)!

 inValve Equaliser can be seen and heard in this informative introductory video
 
Ultimately, after another rebranding exercise, Audified’s second-generation inValve Effects software suite serves up those same affordable and still-popular plug-ins, each running in 64-bit on native platforms (AAX/AU/VST2/VST3) with full support of Mac OS X 10.12 and Windows 10. Since standard and multichannel versions have helpfully been merged into one universal version, each plug-in can handle up to eight channels without the need to use a specialised multichannel version. All add warmth and smoothness still to analogue-like mixes, but bring welcome AAX support to the Avid Pro Tools community (fully supporting bypass functionality) while dropping the RTAS plug-in format. DSP (Digital Signal Processing) performance, however, is improved — as is the high-quality GUI (Graphical User Interface) given to all three plug-ins — in keeping with the passage of time.

Today, though, the already-affordable ($49.00 USD) inValve Effects (momentarily) drops down to only $19.00 USD, courtesy of an attractive 60% discount deal during a one-week pricing promo… pay by clicking Add to Cart online today at Audified and make mixing more satisfying than ever before by saving more than ever before! Best be quick, though… that seductive software suite will soon be back to full (pocket-friendly) pricing!

inValve Effects is available to purchase at a discounted price of $19.00 USD from June 19 through to June 25, 2017 — rising to $49.00 USD thereafter — from Audified’s online shop here: https://shop.audified.com/collections/products/products/invalve-plugins
inValve Effects can be directly downloaded as a multi-format (AAX, AU, VST2, VST3), 32- and 64-bit native plug-in suite for Mac(OS X 10.6 to 10.12) and Windows (7 to 10) — alongside a demo version — from Audified here: http://services.audified.com/download/inValve 


About Audified (www.audified.com)
Audified is the premier brand of privately-owned Boskovice-based DISK Multimedia, s.r.o. in the Czech Republic, created to develop specialised audio applications, as well as handling the company’s high-end hardware product portfolio. Pioneering the development of audio applications for live (realtime) performance, as well as developing the first audio effects plug-ins for Apple’s Mac OS X, the company created some of the first plug-ins for Power|Core, TC Electronic’s hardware-accelerated DSP platform, prompting the Danish developer’s then-PR Manager Thomas Valter to comment, “Our two companies have been working closely together on various projects, and we are very satisfied with the products that have been a result of our cooperation.” Consequently, the company returned to its host application and audio effects developmental roots in 2007 by branding itself with the Audiffex appellation to resourcefully reflect that directional change. Credentials apart, Audified is not just a for-profit business, however; its parental company clearly cares about the future of audio software/hardware development, developing partnerships with both Janacek Academy of Music and Performing Arts (JAMU) in Brno, Czech Republic — realising a research project to bring modern audio engineering technologies to music education, and also Brno University of Technology, one of the Czech Republic’s leading research and teaching institutions — working with the Faculty of Electrical Engineering and Communication Technologies on scientific projects. Participating in organising entry exams and teaching at these highly-respected higher education establishments has helped establish the first specialised studies of audio engineering in the Czech Republic. In keeping with spreading the (audio engineering) word, Audified has helpfully seen fit to recently release a range of free plug-ins, available from here: http://shop.audified.com/collections/products/free#tags

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